Updated October 2024
Google Workspace email accounts have the best deliverability.
The problem is that you can only create around five Google Workspace accounts before Google blocks your attempts to create additional accounts.
They do this because they don’t want spammers abusing their system and sending millions of low quality emails.
However, there are situations where you might need to create more than five accounts.
In this article, I show you how to create as many Google Workspace accounts as you want, without sacrificing deliverability through centralization:
1. Find people to set up accounts
2. Share tutorial videos
3. Connect email accounts to Emailchaser
4. Launch campaign
Note: I recommend that you read my LinkedIn post before setting up your Google Workspace accounts. Additionally, sending thousands of cold emails per day isn’t always a good idea; if you launch an “evergreen” cold email campaign, then you don’t need to send such high volume.
If you set up a high number of Google Workspace accounts using the same details, such as the same credit card, phone number, IP address, device etc, then Google can tie all of these accounts together, and will blacklist them, causing your cold emails to go to spam.
If a single person has 50 Google Workspace accounts associated with them, then that’s a clear sign to Google that this person is sending a high volume of cold emails, which is not what Google wants.
This is why decentralization is very important. If you want your cold emails to land in the primary inbox long term, you can’t centralize your setup; this is one of many reasons why you shouldn’t use resellers to set up your Google Workspace email accounts.
The only way to ensure true decentralization is by having multiple real people set up accounts for you.
For example, you can ask some of your existing team members to set up three or four Google Workspace accounts each, using their own names, emails, phone numbers and credit card details.
If you don’t have any team members, then you can hire real people from sites like Fiverr or Upwork, and pay them a low fee to set up these accounts.
The people that set up your Google Workspace accounts should be based in the same country as your leads. For example, if you are targeting people in the United States, then you should find people in the United States to set up your accounts. There is a risk of going to spam if you send cold emails from email accounts that were set up in countries not related to the location of your leads. Cold emails being sent from Indian email accounts, targeting business owners in the United States, are more likely to go to spam.
Additionally, each person should only set up one Google Workspace account per day. If you create multiple accounts on the same day, it can increase the likelihood that you get blocked.
Once you’ve established who is going to set up your Google Workspace email accounts, you need to share tutorial videos with them, so that they know exactly how to set up the accounts without making mistakes.
Part 2 of Emailchaser University has tutorial videos showing how to set up professional email accounts through Google Workspace.
Alternatively, you can share this article, as it contains the same videos as Part 2 of Emailchaser University.
It’s important that you verify that the email accounts were set up correctly; you should review a few of them to make sure that your team did their job correctly.
As mentioned above, you don’t want to centralize your email accounts by tying them to a single person.
I recommend that you don’t log into all of your email accounts, as this will create an obvious footprint.
Instead, you should ask your team members to connect the Google Workspace email accounts to Emailchaser.
This will allow you to launch cold email campaigns, without needing to log into each Gmail account. Additionally, when you receive responses, you can answer them from inside your Emailchaser account, without needing to log into the Gmail accounts.
To be clear, if you only have a handful of Google Workspace accounts, then it doesn’t matter if you log into all of them. But if you are doing very high volume, and you have dozens or hundreds of accounts, then it’s not a good idea to log into all of them yourself.
Once all of your email accounts are connected to Emailchaser, you can launch your campaign.
You can select the email accounts that you want to send from in your campaign.
Emailchaser has “inbox rotation”, meaning that the sending volume will be distributed across all of your selected email accounts, so that no one email account sends too many emails; this helps protect your deliverability.
Even though you are launching a campaign in Emailchaser, it’s still a good idea to ask your team members to manually log into the Gmail accounts once a month and send a real email from inside the Gmail dashboard to prevent them from being deactivated. If no one ever logs into your Gmail accounts and sends a real email from inside, it can increase the likelihood of disconnects and other issues.
Yes, you can create multiple Google Workspace accounts. However, after around five accounts, Google will block your attempts to create additional accounts.
You cannot get into legal trouble by setting up multiple Google Workspace accounts. However, Google can blacklist your accounts if they are centralized and tied to a single individual. This is why decentralization is important for ensuring long term deliverability.
I recommend that you follow my four-step process for setting up multiple Google Workspace accounts:
I want to clarify that this process is not necessary if you are only setting up three or four Google Workspace accounts. However, if you are sending a very high volume of cold emails, and you need to set up dozens or hundreds of Google Workspace accounts, then following this decentralized process is the safest long term method.
Finally, if you only target leads that have already performed an action that implies that they need your product or service, then you don’t need to send thousands of emails a day.
In most situations, you can have great results with only a handful of Google Workspace email accounts.
You can learn how to create highly targeted “evergreen” campaigns in my article How To Create An Evergreen Cold Email Campaign.
Article by
George Wauchope
Founder of Emailchaser.
I have been working in the sales & marketing industry for nearly a decade.
When I’m not working on my business, I enjoy eating sushi & doing jiu-jitsu.
Address: 151 Calle de San Francisco San Juan, Puerto Rico
Email: [email protected]
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